A CROSS-SECTIONAL DESCRIPTIVE STUDY OF THE COGNITIVE AND AFFECTIVE FACTORS TOWARDS THE ONLINE SHOPPING DECISION MAKING ABILITY OF INDIAN ONLINE CONSUMERS: AN ARTIFICIAL NEURAL NETWORK (ANN) APPROACH. IDPR. 2023;22(1):23-39. Accessed August 26, 2026. http://idpr.org.uk/index.php/idpr/article/view/120