“A CROSS-SECTIONAL DESCRIPTIVE STUDY OF THE COGNITIVE AND AFFECTIVE FACTORS TOWARDS THE ONLINE SHOPPING DECISION MAKING ABILITY OF INDIAN ONLINE CONSUMERS: AN ARTIFICIAL NEURAL NETWORK (ANN) APPROACH”, IDPR, vol. 22, no. 1, pp. 23–39, Jun. 2023, Accessed: Aug. 25, 2026. [Online]. Available: http://idpr.org.uk/index.php/idpr/article/view/120