A CROSS-SECTIONAL DESCRIPTIVE STUDY OF THE COGNITIVE AND AFFECTIVE FACTORS TOWARDS THE ONLINE SHOPPING DECISION MAKING ABILITY OF INDIAN ONLINE CONSUMERS: AN ARTIFICIAL NEURAL NETWORK (ANN) APPROACH. IDPR [Internet]. 2023 Jun. 25 [cited 2026 Aug. 26];22(1):23-39. Available from: http://idpr.org.uk/index.php/idpr/article/view/120