A HOLISTIC PLANNING APPROACH FOR ENHANCING MARKETING EFFECTIVENESS AND MANAGERIAL PRODUCTIVITY IN DATA-DRIVEN ENTERPRISES. International Development Planning Review, [S. l.], v. 16, n. 2, p. 88–106, 2017. Disponível em: https://idpr.org.uk/index.php/idpr/article/view/613.. Acesso em: 7 nov. 2026.