STRATEGIC MARKETING–MANAGEMENT SYNERGY: DEVELOPING A UNIFIED PLANNING SYSTEM FOR COMPETITIVE BUSINESS ENVIRONMENT. International Development Planning Review, [S. l.], v. 17, n. 2, p. 101–121, 2018. Disponível em: https://idpr.org.uk/index.php/idpr/article/view/615.. Acesso em: 16 apr. 2026.