AN SEM-BASED ANALYSIS OF PURCHASING BEHAVIOUR AND BRAND LOYALTY OF WOMEN CONSUMERS TOWARDS PERSONAL CARE PRODUCTS IN CHENNAI CITY. International Development Planning Review, [S. l.], p. 21–30, 2026. Disponível em: https://idpr.org.uk/index.php/idpr/article/view/627.. Acesso em: 4 feb. 2026.