DIGITAL MARKETING STRATEGIES AND CONSUMER BUYING BEHAVIOUR: THE MEDIATING ROLE OF CONSUMER ENGAGEMENT AMONG RETAIL CONSUMERS IN PALAKKAD DISTRICT – INDIA. International Development Planning Review, [S. l.], p. 532–558, 2026. Disponível em: https://idpr.org.uk/index.php/idpr/article/view/687.. Acesso em: 30 aug. 2026.