[1]
“A HOLISTIC PLANNING APPROACH FOR ENHANCING MARKETING EFFECTIVENESS AND MANAGERIAL PRODUCTIVITY IN DATA-DRIVEN ENTERPRISES”, IDPR, vol. 16, no. 2, pp. 88–106, Nov. 2017, Accessed: May 26, 2026. [Online]. Available: https://idpr.org.uk/index.php/idpr/article/view/613