“MEDIATING ROLE OF DIGITAL MARKETING BETWEEN DIGITAL TRANSFORMATION ORGANIZATION AND OPERATIONAL PERFORMANCE OF FOOD AND BEVERAGE INDUSTRY IN THAILAND”, IDPR, vol. 23, no. 1, pp. 2679–2690, Jul. 2024, Accessed: Sep. 22, 2026. [Online]. Available: https://idpr.org.uk/index.php/idpr/article/view/345