A STUDY OF SUSTAINABLE FINANCE IN THE OPINION OF INVESTORS OF SOUTHERN RAJASTHAN

Abstract

RESEARCH QUESTION: The primary research inquiry that guided the study was "Do the participants hold a favourable stance towards sustainable finance and possess a comprehensive understanding of its significance?"

OBJECTIVE OF THE STUDY: This study's primary aim is to ascertain participants' perspectives about the notion of sustainable financing.

RESEARCH METHODOLOGY: This study adopts a descriptive approach and employs primary data collecting through surveys. The research utilises a planned selection technique, specifically selecting individuals from the investor population in Southern Rajasthan as the sample. The study employed a sample size of 105 participants. Ten Likert statements were constructed to assess the respondents' view of the idea of sustainable financing. Subsequently, the obtained findings were subjected to hypothesis testing based on the Likert statements. The data synthesis process involved the utilisation of SPSS software and MS Excel. Statistical analysis of the data involved the utilisation of an independent t-test, as well as the calculation of counts and percentages.

DATA ANALYSIS AND FINDINGS: The data analysis component used a Likert scale format. The study results indicate that most participants strongly prefer sustainability, as evidenced by a significant movement in their investment behaviour towards adopting a sustainable investment approach. Moreover, the concept of similarity was utilised to determine the criteria of acceptability and relatability pertaining to the subject matter. Subsequently, the chosen hypothesis was validated based on these parameters.

LIMITATIONS OF THE STUDY: One of this study's primary constraints is the restricted geographical scope and the relatively small sample size.

PRACTICAL IMPLICATIONS: The research conducted in this study possesses practical significance due to its unique subject matter and national importance. The latest breakthrough has single-handedly transformed the entire system.

Keywords: Sustainable Finance, esg (Environment, Social and Government)