THE IMPACT OF CULTURAL INTEGRATION ON INTERNATIONAL STUDENTS’ SATISFACTION IN THAI UNIVERSITIES

Abstract

This study examines the significant role of cultural integration in influencing the satisfaction levels of international students in Thai universities. The main objective is to uncover how cultural integration practices within Thai higher education institutions impact the overall satisfaction and academic experience of international students. Through a mixed-method approach, incorporating both quantitative surveys and qualitative interviews, the research captures a comprehensive view of students’ perceptions and experiences.

The survey targeted a diverse group of international students across various Thai universities, aiming to assess their satisfaction levels in relation to their cultural integration experiences. Parallelly, in-depth interviews provided nuanced insights into the personal and academic implications of cultural integration for these students. The study’s findings reveal a strong correlation between effective cultural integration strategies and increased student satisfaction. Notably, it highlights how cultural empathy, inclusive campus activities, and supportive academic environments contribute significantly to positive student outcomes.

Moreover, the research brings to light the pivotal role of language and communication in facilitating smoother cultural integration, suggesting that language support services are crucial for enhancing international students’ academic and social experiences. The study also identifies challenges and barriers to effective cultural integration, such as cultural shocks, social isolation, and academic adjustment issues, providing a balanced perspective on the subject.

The conclusions drawn from this research underscore the importance of proactive cultural integration policies in Thai universities, suggesting that such initiatives not only enhance the satisfaction and wellbeing of international students but also enrich the educational environment for all students. The study advocates for a holistic approach to cultural integration, encompassing language support, social engagement, and academic assistance, to foster a more inclusive and supportive educational landscape.

Keywords: Cultural Integration, International Students, Student Satisfaction, Thai Universities, Higher Education