A STUDY OF CHANGES IN CONSUMER BUYING BEHAVIOUR AS A CONSEQUENCE OF COVID-19 PANDEMIC WITH REFERENCE TO MEERUT DISTRICT, UTTAR PRADESH

Abstract

The COVID-19 pandemic has had a particularly devastating effect on a number of countries, including the United States, France, the United Kingdom, Spain, Italy, China, India, Brazil, Russia, and Turkey. These countries have been hardest hit by the pandemic's effects. The way that consumers buy goods and services has significantly changed as a result of the current circumstances. Customers are trying to improve their routines and take control of the situation since they are worried about the impending second wave. Consequently, less people are visiting physical stores, which has led companies to start offering home delivery services. Even if customers might eventually return to their old buying habits, these routines have been adjusted to follow new guidelines. New consumer behaviors brought out by technological breakthroughs have further changed the environment. It is critical to recognize that the ongoing epidemic has resulted in unanticipated events that call for resilience and adaptation. This study examines how psychological and personal variables affect Indian consumers' purchasing decisions, particularly in the Meerut District.

Keywords: Consumer, Consumer Behaviour, Covid 19, Pandemic