ASSESSING THE IMPACT OF MACROECONOMIC ANNOUNCEMENT ON INVESTOR’S PERCEPTION: BASED ON GENDER & AGE PARAMETERS

Abstract

The concept of investor perception, decision making and rationality have had a long standing in the study of Behavioral Finance. Given the vastness of the concept in Behavioral Finance, it is still considered an emerging science. The purpose of the particular research is to analyse investor perception during macroeconomic announcement owing to gender and age of investors for which data has been collected with help of questionnaire by using purposive sampling technique from 200 individual investor participants of SENSEX and NIFTY.