RELEVANCE OF ESG SCORES IN THE GERMAN CLOTHING MARKET

Abstract

The relevance of ESG (Environmental, Social, Governance) scores in the German apparel market is continuously increasing, as consumers increasingly value sustainable and ethical products. This study examines the impact of ESG scores on consumer behavior, corporate strategies, and market performance in the German apparel industry. ESG scores allow companies to demonstrate their environmental and social responsibility, resulting in stronger customer loyalty and improved brand image.

Research shows that companies with high ESG scores are not only able to meet growing consumer demands, but also gain significant competitive advantages. High ESG scores positively influence investment decisions as investors increasingly prefer sustainable business models. This contributes to long-term economic stability and promotes sustainable growth.

In addition, the study analyzes how clothing companies in Germany integrate ESG criteria into their business models and what challenges and opportunities arise from this and from their evaluations on the market.