A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS WITH REFERENCE TO PERAMBALUR DISTRICT.

Abstract

       This study made clear that consumers place more weight on the quality of fast-moving consumer goods making purchasing decisions about particular brands. This study identifies the level of various factors have an impact on the consumers decisions to purchase FMCG products. The research found that brand recognition and product quality are what influence consumers' decisions to buy, with all other factors having little bearing. In recent days, these products are normally consumed by all societies of peoples even though the rural consumers are also using their demandable branded products in all product categories and also considerable portion of their income spent on these goods. The evolution of technology development has unfastened the door of opportunity to exploit and provide competitive advantages over firms. Respondents have been taken by convenient sampling method simple percentage analysis and Chi-square analyses are used. This study motivation is to analyze the Consumer buying behaviour towards Fast moving consumer goods in Perambalur district. Total 100 samples used to test the hypotheses.