DESIGNING A PRODUCTIVITY MANAGEMENT MODEL FOR SPORTS FACILITIES IN IRAQ WITH AN EMPHASIS ON SUSTAINABLE DEVELOPMENT

Abstract

 
The main aim of this research is to design a productivity management model for sports facilities in Iraq with an emphasis on sustainable development. This research utilizes qualitative approaches to construct a conceptual model using the Grounded Theory method proposed by Strauss and Corbin. Participants in this research include university professors and faculty members in physical education and sports sciences, experienced managers and consultants from the Iraqi Ministry of Sports, professional athletes, coaches, users of facilities and spaces, sports marketers, and managers of sports facilities and spaces. A snowball sampling method was used until theoretical saturation was achieved (15 interviews). The research findings outline a paradigmatic model consisting of influencing factors on the productivity management of sports facilities (4 axes), contextual factors (4 axes), core categories (3 axes), intervening factors (4 axes), strategies (5 axes), and outcomes (5 axes). It is suggested to create a clear picture of productivity management in sports facilities through management, specifying tasks for each person, creating coordination, and sharing existing experiences among individuals.