THE PROGRESSIVE LEARNING MODEL AND CHINESE CONSUMER BEHAVIOR

Authors

  • Cao Shuran, FA Anor Salim, Cao Shuyu, Liang Jiaxing Author

Abstract

Integration and cultural diversity, understanding consumer behavior through the prism of cultural context is essential. This study investigates the impact of Chinese cultural values on the progressive learning processes and consumer decision-making. Employing a convergent mixed-methods approach, integrating quantitative surveys with qualitative interviews, this research scrutinizes the purchasing behaviors of Chinese consumers and correlates them with a progressive learning model. The findings reveal that traditional Chinese cultural values, particularly the emphasis on family and social harmony, significantly modulate consumer learning trajectories and brand loyalty. Furthermore, the study extends to the implications of these findings for marketing strategies and consumer education, advocating for a culturally informed approach. The paper concludes by offering novel insights into Chinese consumer behavior and sheds light on the applicability of progressive learning models across diverse cultural landscapes.

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Published

2024-10-02

How to Cite

THE PROGRESSIVE LEARNING MODEL AND CHINESE CONSUMER BEHAVIOR. (2024). International Development Planning Review, 23(2), 845-858. https://idpr.org.uk/index.php/idpr/article/view/418