EMPLOYEE RETENTION THROUGH EFFECTIVE HUMAN RESOURCE  MANAGEMENT: A CASE STUDY OF VISAKHA DAIRY

Authors

  • Dr. Sureddy Siva Venkata Ramana, L. Vijaya, Dr. Shaik Mohammad Rafi Author

Abstract

            Due to the high levels of mass, money, and utility in the dairy sector, human resource management is             very crucial for any unit that relies on human labour. Optimal utilisation of human resources, leading             to higher output from employees, is the ultimate goal of human resource management. It is now more             critical than ever to assess the impact of HR practices on staff retention in the dairy industry, as             companies implement these policies in an effort to motivate and hold on to their most valuable assets:             their workers. Consequently, the HR practices' effect on dairy industry employee retention is the             subject of this section of the research report. This was achieved by administering a questionnaire to             workers at Visakha Cooperative Dairy units (societies) in the Visakhapatnam area and then analysing             the results using SPSS. Here, HR practices were treated as independent variables and employee             retention as the dependent variable in a regression test designed to determine the effect of HR             practices on employee retention. Thus, HR practices included the following: the selection and             recruiting process, performance evaluation, development and training, welfare measures, incentives             and recognition, and so on. Based on the findings of this research, dairy units may gain a competitive             edge by implementing HR practices. In order to get a competitive edge in their sector, dairy unit             management may use HR techniques to cultivate a motivated and competent team. In addition, the             retention attitude among workers in the dairy industry is influenced by performance assessment,             training and development, welfare measures, awards and recognition, and the overall work             environment. consistent, high-quality human resources that can be relied on for an extended period of             time and contribute to the growth of the organisation.

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Published

2024-10-15

How to Cite

EMPLOYEE RETENTION THROUGH EFFECTIVE HUMAN RESOURCE  MANAGEMENT: A CASE STUDY OF VISAKHA DAIRY. (2024). International Development Planning Review, 23(2), 952-969. https://idpr.org.uk/index.php/idpr/article/view/427