ENHANCING STRATEGIC DECISION-MAKING FOR SUSTAINABLE AND QUALITY EDUCATION IN STARTUPS

Abstract

Startups need systematic decision-making strategies to achieve education quality with sustainability. This investigation studies how educational startups handle risk control and creative developments to support enduring sectoral development. Research data was gathered through a mixed methods approach from 100 startups from different business sectors and specializing in education-based businesses. Decision-making factors consist of leadership styles as well as market conditions and innovation capacities that emerge from the research data. The research recommends essential methods for startup founders to find equilibrium between business risks and innovative ventures for sustainable educational business operations.