THE MEDIATING ROLE OF FINANCIAL PERFORMANCE IN THE IMPACT OF CORPORATE GOVERNANCE ON THE MARKET SHARE IN THE IRAQI LISTED COMPANIES

Abstract

Research Aims: This study examines how financial performance moderates the impact of corporate governance on the market share of Iraqi listed companies. Design/Methodology/Approach: The study examines companies listed on the iraqi Stock Exchange using multiple regression and panel data analysis over 2012-2022. After the data were systematically removed, 33 companies were selected from 130. Research Findings: The study reveals that corporate governance positively impacts market share, and financial performance moderating this relationship. Theoretical Conclusion/Originality: The findings suggest that Financial performance can mediate the effect of good corporate governance proxied by corporate secretary on Market Share, and it can be concluded that the corporate secretary has an indirect effect on the Market Share through financial performance. Practitioner/Policy Implications: The study highlights The research underscores the significant impact of corporate governance on market power and financial performance, while also emphasizing several important implications for management. Corporate governance plays a crucial role in enhancing brand reputation and market positioning. Evidence suggests that organizations that are dedicated to implementing strong corporate governance practices are able to positively influence consumer perceptions, thereby expanding their customer base. The alignment of strategic initiatives not only enhances market power but also establishes a sustainable competitive advantage.