SMART RETAIL: THE CONVERGENCE OF AI AND IOT FOR SMART SHOPPING

Abstract

Purpose: The objective of the abstract is to examine the influence of AI and IoT on the transformation of traditional retail environments. It emphasises consumer involvement, corporate growth, and enhanced operational efficiency, particularly underscoring the significance of technology such as chatbots, virtual assistants, and personalised shopping experiences.

Findings: The study elucidates critical lessons from the literature regarding the enhancement of customer experience and happiness with AI and IoT. It examines AI-driven tools for visual search, product identification, and shelf monitoring, illustrating how data-centric AI enhances business promotion, customer service, and operational intelligence.

Practical Implications: The results are anticipated to assist merchants in enhancing pricing strategies, comprehending customer behaviour, and expanding their clientele through the application of AI and IoT technology. These innovations promote enhanced shopping experiences and sustainable business practices.

Originality/Value: This paper offers a thorough overview of how AI and IoT are transforming the retail sector, presenting novel insights into the incorporation of sophisticated technologies to improve corporate performance and customer engagement.