STUDY ON PROBLEMS AND PROSPECTS OF THE INDIGENOUS TOY INDUSTRY IN TAMIL NADU STATE.

Abstract

This article explores the problems and prospects of the indigenous toy industry in Tamil Nadu, India. The study examines the challenges faced by the industry and explores potential opportunities for its growth and development. The research employs a comprehensive review of the literature, supplemented by secondary quantitative data, to provide a holistic understanding of the current state of the indigenous toy industry. The findings highlight the key issues hindering the growth of the industry and suggest potential strategies to overcome these challenges. The study concludes by emphasizing the importance of promoting and supporting the indigenous toy industry to preserve cultural heritage, stimulate economic growth, and enhance socio-cultural development.