A STUDY ON STRATEGIES FOR OVERCOMING FINANCIAL CHALLENGES FACED BY ENTREPRENEURS IN RAJASTHAN

Abstract

This paper explores the several financial hurdles that entrepreneurs are experiencing in the distinct landscape of Rajasthan, India, as well as suggestions for actions that shall facilitate a continuous growth in business. Rajasthan is state with enormous latent entrepreneurial capacity but a complicated context with uneven access to formal finance, fluctuating market conditions and distinct levels of financial literacy This study responds to the existing gap in literature on how research has been categorized in terms of financial obstacles, such as lack of access to venture capital and angel investment, limited cash flow management practice, and regional contextual factors (climate change and moderate infrastructure). It also explores the challenges of dealing with government regulations and the importance of financial literacy in entrepreneurship.

Based on a combination of literature review, regional economy data, and real-world experience, this paper lays out a series of implementable ideas. This includes enhancing access to capital via microfinance, ease of loan application and alternative financing mechanisms (say peer-to-peer lending). For resolving cash flow management problems, the paper stresses the need for financial planning, budgeting, and embracing digital payment systems.