EVALUATION OF INVESTMENT SATISFACTION AMONG NRIS IN KERALA: A QUANTITATIVE PERSPECTIVE

Abstract

This study examines the investment satisfaction of Non-Resident Indians or NRIs in Kerala. NRIs send money to India and invest in different financial options. The purpose of the study is to find out how satisfied they are with these investments. It also looks at what factors influence their satisfaction. A total of 247 NRIs from Kerala participated in the survey. The questionnaire covered investment choices satisfaction level financial knowledge and risk behaviour. The results show that most NRIs feel moderately satisfied with their investments. Mutual funds received the highest satisfaction score among all options. Real estate came next while bank deposits had the lowest satisfaction level. NRIs with higher financial knowledge reported greater satisfaction. Those who were more worried about risk felt less satisfied. Emotional reasons like staying connected to Kerala also played a role in their investment decisions. Banks advisors and policymakers can use these insights to improve services. The study also suggests that improving financial awareness among NRIs will lead to better investment outcomes. Future studies can include more types of investments and compare results across different Indian states.